Harrell & Associates, Ltd.

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Jury Persuasion and Litigation Consultation

Since 1990, Dr. Harrell has advised attorneys in the U.S. and Canada on developing persuasive and winning arguments in civil and criminal cases.  His knowledge and expertise has proved invaluable in designing effective questions for depositions and interrogatories.  Over a 40 year career as an experimental social psychologist, statistician and human factors engineer, he has acquired unique expertise in mathematical models for estimating jury decisions in civil matters, including monetary awards.  He has carried out research into the application of group theory, including empirically-based theories of leadership, to jury dynamics and decision-making.  His research on sentencing in criminal cases and the impact of mediating factors such as ethnicity or alcohol/drug use have been cited for decades.Insert/edit link His skills can assist attorneys during voire dire and throughout the litigation process.  As the former director of two major university research laboratories, he is skilled in the use of focus groups and jury simulations to fine-tune courtroom presentations. Harrell & Associates can conduct surveys to judge the extent of community bias and sentiment as part of pre-trial polling and assessment. 
For further information, contact Harrell & Associates at Harandrw@aol.com or (805) 549-7745.